Video Editing
WEE Brand Launching Teaser Video
The goal for this assignment was to create a brand identity for an electric bike and develop effective marketing materials to support the introduction of the brand to the market. The e-bike was a foldable bike targeted to urban lifestyles, the younger generation who bikes to work daily. I created the brand name "WEE" for its simplicity. The literal meaning of Wee itself means small or compact, which suits the bike's function. "Wee" can also be the sound of having fun, which is cheerful and energetic. The images and styling approach was round and bright for their playfulness. Neon is often represented as bright and vivid, and the neutral colour compensates for the city's lifestyles.
Animation
The Face in the Crowd Lyrics Video
The Face in the Crowd was a song by Tom Petty. The overall tone used to describe the music is low-key, lonely and quiet. Imagine a walk in the cold city night, where you see everyone walking around, but your world is just yourself wondering. The black and white and the intentionally raw-produced graphics showed the simplicity and ability to connect with people emotionally.